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In 2013, Google tried to put a computer on our faces. The result was disaster. Google Glass cost too much, looked awkward, and generated immediate social backlash. People nicknamed the early adopters "Glassholes." The market, the technology, and the culture simply were not ready for permanent, camera-equipped devices worn in public. More than ten years later, Mark Zuckerberg’s company, Meta, has succeeded where Google failed. By partnering with Ray-Ban, Meta shifted the focus

Securing a job in the United States as an international student on an F-1 visa often feels like a winding, uphill journey. Many students,...

My work at a luxury hospitality brand has given me a front-row seat to the future of customer experience. It’s clear that CX is shifting...

Recruiters sometimes assess a candidate’s abilities based on how they look. This happens when physical appeal leads to assumptions about...

Generative AI tools, like Gemini, can serve as a crucial companion in the challenging 2025 job hunt. AI's practical aid in crafting applications and preparing for interviews, alongside its unexpected role in alleviating loneliness and providing emotional support, can be crucial for applicants. While AI offers "fake" empathy, these consistent interactions help job seekers find solace and motivation. The human element of personalization and review remains essential for successf

Today, social media users face a constant, disorienting juxtaposition of content. Feeds designed for entertainment and connection now deliver an overwhelming blend of "light-hearted" posts—thirst traps, validation-seeking selfies, and aspirational vacation pictures—alongside urgent and often graphic news about escalating conflicts, political crises, and war crimes. This abrupt tonal shift takes a heavy toll on our mental well-being.

Jacinda Ardern's memoir shows how empathetic communication defined her leadership. Her strategic approach, like UX content, shaped New Zealand's image and fostered public connection, enduring despite limitations.

Pride 2025 sees corporations retreat, exposing sincerity doubts. The LGBTQ+ community is reclaiming its protest roots, forcing brands to define authentic, consistent values globally.

Finding a job in 2025 means more than just sending out resumes. With the rise of AI, Applicant Tracking Systems (ATS), and fierce competition, especially in tech, communication, and marketing, job seekers must adopt a strategic approach.

Emerging technologies and algorithms are reshaping user experiences, demanding that we, as UX professionals, remain vigilant and proactive.

A content designer is more than a writer; they are architects of the user's textual journey. 

The social media landscape is in constant flux, and 2025 promises to be a year of significant evolution.

In the ever-evolving digital landscape, the terms "UX writing" and "content strategy" are frequently used, often interchangeably.