Interviews & articles

Project: USF Alumni Portrait & Success Story Series

Overview:

This project involved the creation of a series of compelling articles and portraits showcasing the diverse achievements and inspiring journeys of University of San Francisco alumni. The goal was to highlight the impact of a USF education, foster alumni engagement, and provide prospective students with relatable success stories. Through personalized interviews and carefully crafted narratives, these portraits and stories were designed to resonate with various audiences across USF's website, social media, and newsletters.


Accomplishments:

- Alumni Selection and Outreach:
I identified and selected alumni from diverse fields and backgrounds, ensuring a representative cross-section of the USF community.
I conducted outreach to alumni, establishing rapport and securing their participation in the project.

- Personalized Interviewing:
I conducted in-depth, personalized interviews with alumni, exploring their experiences at USF, their career paths, and their personal journeys.
I skillfully elicited compelling anecdotes and insights, capturing the essence of each alumni's story.

- Narrative Development and Storytelling:
I transformed interview content into engaging and impactful narratives, highlighting the unique achievements and perspectives of each alumni.
I crafted compelling portraits that showcased the personal and professional growth of the alumni, emphasizing the role of their USF education.

- Multimedia Content Creation:
I created written articles and worked with the social media team to produce visual portraits and templates, ensuring a cohesive and engaging presentation of each alumni's story.
I produced content that was optimized for various digital platforms, including website, social media, and email newsletters.

- Cross-Platform Content Distribution:
I coordinated the distribution of alumni portraits and stories across USF's website, social media channels, and email newsletters, maximizing reach and impact.
I tailored content to each platform, ensuring optimal engagement with different audiences.


Results:

- Enhanced Alumni Engagement:
The series fostered a stronger sense of community and connection among USF alumni, showcasing their achievements and contributions.

- Increased Prospective Student Interest:
The compelling success stories provided prospective students with relatable examples of the value of a USF education, influencing their decision-making process.

- Strengthened USF Brand Image:
The series highlighted the diverse talents and accomplishments of USF alumni, reinforcing the university's reputation for academic excellence and career success.

- Increased Website and Social Media Traffic:
The compelling content resulted in increased traffic to the university website and social media platforms.

- Positive Feedback:
The series received positive feedback from alumni, students, faculty, and staff.




Skills Demonstrated:

- Interviewing and Interpersonal Communication:
Ability to conduct effective interviews and build rapport with diverse individuals.

- Storytelling and Narrative Development:
Ability to craft compelling narratives and transform interview content into engaging stories.

- Writing and Editing:
Proficiency in writing and editing clear, concise, and engaging content.

- Multimedia Content Creation:
Experience working with visual content creators, and optimizing content for digital platforms.

- Project Management:
Ability to manage multiple projects simultaneously and meet deadlines.

- Communication Strategy:
Understanding of effective content distribution across various digital platforms.

- Relationship Building:
Skill in developing and maintaining positive relationships with alumni and stakeholders.