Training sessions & Guidelines

Project: Empowering Brand Ambassadors: Social Media Advocacy Training & Guidelines

Overview:

This project encompassed developing and delivering comprehensive social media training and guidelines for employee advocacy programs across diverse international companies. I designed tailored programs for emlyon business school, Bonduelle, Dalkia, AccorHotels, and Bulgari, equipping employees with the knowledge and tools to effectively represent their brands on platforms like X (Twitter) and LinkedIn.

Accomplishments:

- Developed customized social media training modules for various company cultures and industries.

- Created clear, actionable guidelines for employee social media usage, ensuring brand consistency and compliance.

- Trained diverse groups, from association presidents to executive teams, on best practices for professional social media presence.

- Designed and implemented employee advocacy programs to amplify brand messaging and reach.

- Adapted training content to address specific platform nuances and industry regulations.


Results:

- Increased employee engagement in brand advocacy initiatives.

- Enhanced brand awareness and online visibility through employee social media activity.

- Improved consistency and professionalism in employee social media communication.

- Drove measurable increases in website traffic and lead generation from employee social media shares.

- Empowered employees to confidently represent their companies online.


Skills Demonstrated:

- Social media strategy and training.

- Content development and guideline creation.

- Public speaking and presentation skills.

- Cross-cultural communication.

- Stakeholder management and relationship building.

- Adult learning principles and instructional design.

- Platform-specific knowledge (X, LinkedIn).

- Brand management and reputation building.